What’s IZZI is? IZZI Telecom is a subsidiary of Grupo Televisa, provides telephony, high-speed internet, cable TV, and mobile services to residential and business clients across Mexico. Leveraging extensive fiber-optic and coaxial infrastructure, Izzi delivers reliable connectivity, solidifying its leadership through innovation and strategic service bundles.
Field marketing Analyst
Corporate Scale, Marketing in the Big League
At IZZI, I entered the telecommunications industry, bringing creative strategies to a massive and highly competitive market.
Here, I learned to work with strict branding guidelines, tight timelines, and large-scale KPIs.
It was a different pace, but the same mission: connect emotionally, deliver value, and make the brand memorable.
Memorable brand, delivering value.
My role at IZZI Telecom involved developing and executing strategies to boost field sales. I supported sales teams by providing tools, promotional materials, and initiatives designed to enhance their effectiveness and customer acquisition efforts.
I analyzed market and consumer trends to identify growth opportunities, optimizing campaigns with targeted actions in strategic areas. Leveraging data analysis, I refined strategies to maximize impact and improve conversion rates.
My approach combined creativity with analytics, ensuring each initiative was measurable and aligned with business goals. Additionally, I collaborated across departments to streamline communication and effectively execute field initiatives, strengthening IZZI’s market positioning.
This was the last suitcase
But every great traveler knows that the best connections don’t end at the last stop.
Head over to the final checkpoint and let’s stay in touch!
Go to The departure Gate!
This site is part of The Journey Branding: A case study in interactive narrative branding.